If you have land to sell, we have the know how to unlock its true potential
When you have land to sell, it’s important to deal with a developer committed to giving you a fast turnaround, not the run around. That’s why you should consider Rowland, a company that prides itself on doing things differently. We put your interests first and use our vast experience, knowledge and ‘can-do’ attitude to make things happen quickly, effectively and with the minimum of hassle. So, if you want a quick decision, a fast, fair offer and a swift conclusion, contact Rowland today.
*Over the period 2015-26.
I recently worked with Rowland Homes on a land transaction, and the experience was seamless from start to finish. Their team showed deep understanding of the planning process, clear communication, and consistent professionalism. They handled challenges effectively, always acting in the best interests of all parties and maintaining strong relationships with the landowner. The transaction progressed efficiently, reflecting their expertise and commitment to high standards. I would confidently recommend Rowland Homes to landowners and agents and look forward to working with them again.”
Strategic land is land without current planning consent or allocation that may gain permission in the future. It is promoted through Local Plans, planning applications and community engagement to unlock residential development potential. When planning permission is secured, the land can significantly increase in value.
Rowland Homes is an established housebuilder with decades of experience delivering high-quality residential developments across the North West. Unlike many strategic land promoters, we combine planning expertise with hands-on development knowledge, allowing us to assess, promote and deliver sites efficiently.
Our approach is collaborative, transparent and focused on achieving the best outcome for landowners.
Working with Rowland Homes offers several advantages:
No. In most strategic land agreements, Rowland Homes funds the costs associated with promoting the land through the planning process, including planning, technical, environmental and consultant fees.
The costs are recovered only once planning is granted and the land is acquired.
We are actively seeking:
We welcome discussions on sites ranging from small opportunities to large strategic developments.
The value of your land will be dependent on its potential as the location for housing in the future.
Our team can provide an initial assessment of your land's development potential without obligation. The value of land can increase significantly once planning permission is secured. Every site is different, and factors such as location, planning policy, infrastructure requirements and market demand all influence value.
Promoting land through the planning system is often a medium to long-term process and can take several years depending on Local Plan timescales and planning requirements.
However, our experienced team works proactively to identify the most efficient route to planning consent and value creation.
If planning permission cannot be achieved, the land remains in your ownership and no sale is required. Strategic land promotion carries risk, which is why Rowland Homes typically funds the promotion process.
Our interests are aligned with landowners from the outset, ensuring we are committed to achieving a successful outcome.
No. The land remains in your ownership throughout the promotion process. The terms of any agreement are clearly documented, ensuring you retain visibility and confidence throughout the partnership.
We believe in building long-term relationships based on trust and transparency.
We manage the planning promotion process on your behalf, including engaging planning consultants, technical specialists, local authorities and other stakeholders.
We keep landowners informed at every key stage while minimising the demands on their time.
Selling land without planning permission often means accepting agricultural or existing use value. A strategic land agreement allows landowners to share in the uplift created through securing planning permission, potentially generating significantly greater returns.
Yes. Rowland Homes has a strong track record of acquiring, promoting and developing residential land. Our team understands the planning system, housing delivery requirements and the technical work needed to bring sites forward successfully.
Unlike many land promoters, Rowland Homes not only promotes land through the planning process but also has the capability to deliver high-quality homes and communities. This provides valuable insight into development viability, market demand and deliverability from the earliest stages.
Our objective is not simply to secure planning permission, but to create successful, sustainable developments that maximise value for landowners.
Submitting land is straightforward. Simply contact our Strategic Land team at land@rowland.co.uk with details of your site, including its location, approximate size and any relevant information.
We will carry out an initial review and arrange a confidential discussion regarding its potential.
If you have land to sell or are aware of any sites anywhere in the North West suitable for residential development – talk to Rowland.
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